In today’s world of social media, mobile gaming, “peak TV,” and streaming everything, audiences have more choice than ever before in how and what they consume.
If that title doesn’t make you want to sing the rest of the Annie soundtrack, we really can’t be friends.
Interactive cinema is not a new concept.
If you ask any social media-wielding user (aka the world), experience is having a moment.
Manatt has previously covered the role of location-based entertainment (LBE) in driving awareness of virtual reality (VR)—in early 2016 after witnessing more brand-driven VR activations at SXSW (and its first AR/VR track), and at the end of the year in my review of VR in 2016.
Since the rise and ubiquity of e-commerce, it’s no secret that brick-and-mortar retailers have seen a decline in foot traffic.
Could sports become the killer app for virtual reality (VR)?
The Internet of Things is a critical topic of discussion and one of the areas that we expect will significantly contribute to the overall pace of innovation and change within the digital ecosystem in the years ahead.
What is cryptocurrency? This is an important question to address because it is a digital technology that is quietly transforming our financial landscape in a very big way.
With more than 3 billion users worldwide, messaging apps have surpassed social networks in both reach and retention.