10.06.10
The Federal Trade Commission (FTC) today released a long-anticipated draft of its revised Guides for the Use of Environmental Marketing Claims (“Green Guides”), which provide critical guidance for companies making environmental claims about their products and services.
09.28.10
The band War filed suit against PepsiCo in California state court in September for using its 1970’s hit, “Why Can’t We Be Friends,” in a recent ad without permission, and it is seeking $10 million in damages.
09.21.10
A United States Environmental Protection Agency ("EPA") administrative judge levied $409,490 in penalties against California-based retailer 99¢ Only Stores for selling pesticidal products that were either not registered with the EPA as required by the Federal Insecticide, Fungicide, ...
09.15.10
In the first application of the new guidelines on testimonials and endorsements, the Federal Trade Commission reached a settlement with a public relations firm accused of illegally advertising its clients’ gaming applications by having employees pose as consumers and post reviews on iTunes.
09.10.10
Recent reports suggest that the Federal Trade Commission will release the new Green Guides within the next few weeks—the first guidelines on environmental marketing in the last 12 years.
09.07.10
The Federal Trade Commission requested, and a federal judge granted, a temporary restraining order that prevents several makers of acai berry and colon cleansing products from further advertising their respective products in a false and misleading way.
08.31.10
Reacting to a recent series of articles in The Wall Street Journal, Reps. Ed Markey (D-Mass.) and Joe Barton (R-Tex.) sent letters to 15 Internet companies questioning their practice of allowing third-party advertising companies to install cookies and other tracking mechanisms on ...
08.18.10
A federal judge gave preliminary approval to a settlement in a multi-district class action suit against Gillette, accusing the company of misstating the efficacy of its M3 Power Razor in ads. Gillette agreed to pay $7.5 million.
08.16.10
How can you be sure that claims in your food packaging and marketing will pass scrutiny?
08.12.10
The House Financial Services Committee made a major step to legalize online gambling by approving, with bipartisan support, the Internet Gambling Regulation, Consumer Protection, and Enforcement Act.