Articles

03.11.15

The Next Big Thing: Enforcing Terms of Service in an Internet of Things World

While a universally accepted definition of the Internet of Things (IoT) does not yet exist, the phrase has been coined to refer to the ability of everyday objects to connect to the Internet and to send and receive data. Thus, we are not far from living in a world where every device - from the tiny ...


02.06.15

A Lottery You Can't Lose. Sound Too Good to be True?

It's a lottery where you can't lose, but is it legal? A growing promotional trend being utilized by credit unions is the offering of prize-linked savings (PLS) products, which provide consumers with the chance to win prizes in exchange for the consumer making one or more deposits into a ...


11.01.14

Do We Need #consent?; Navigating Legal Issues In the Twittersphere

In today's digital age where consumers rely heavily on social media for news and entertainment, it has become increasingly common for companies to join the conversation on popular platforms such as Twitter, Facebook and Instagram. Whether through live tweeting to followers during a nationally ...


11.01.14

Terms and Conditions

Failing to ensure that your digital campaign is in compliance with legal and regulatory guidelines on customer privacy and data security can have negative-- and long-lasting-- repercussions. Here's a checklist to help keep you on the right side of the law.Even the tech-savviest marketing ...


06.09.14

Top 10 Privacy Considerations for Digital Marketing Campaigns

In today's competitive marketplace, companies are relying heavily on innovative and edgy digital marketing campaigns to promote their products and services that often include the submission of user-generated content, viral marketing, the brand's website, a mobile application and other social ...