No Cause for Concern

By: Jesse M. Brody
– Marketing News

In recent years, charitable sales promotions have become an increasingly popular way for consumer products companies and brands to support charitable causes while, at the same time, differentiating themselves from competitors who sell similar products or services-not to mention their potential to create meaningful consumer goodwill. However, companies that may have traditionally engaged in such promotions without getting any legal counsel involved are surprised to learn of the broad regulatory scheme that applies to advertisements and promotional campaigns that raise funds, directly or indirectly, for charitable organizations. Additionally, each social media platform has its own rules and restrictions that must be followed on how to integrate a cause marketing campaign with the platform's functionality.

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