FTC Signals Interest in Endorsements With Guidance Update

By: Jesse M. Brody
– Law360

Back in October 2009, the Federal Trade Commission introduced a revised version of its "Guides Concerning the Use of Endorsements and Testimonials in Advertising." The key principle underlying the guides is that if a material connection exists between an endorser and a marketer that a consumer would not expect and it would affect how a consumer would evaluate an endorsement, that connection should be disclosed (regardless of the medium in which the message is conveyed).

Read the article here

manatt-black

ATTORNEY ADVERTISING

pursuant to New York DR 2-101(f)

© 2020 Manatt, Phelps & Phillips, LLP.

All rights reserved