The Art of Trademark Enforcement

Michelle Cooke of Manatt, Phelps & Phillips Discusses the Art of Trademark Enforcement
– IPPro The Internet

IPPro The Internet interviewed Manatt's Michelle Cooke, a partner in the firm's Intellectual Property practice, for a special Q&A-style article on the art of trademark enforcement.

When asked how brands can stop trademark infringement, Cooke replied:

"One of the best ways to stop infringers is by finding the location where they are manufacturing the products, or being able to identify, for example, a ship transporting the infringing products. Taking action against a manufacturer or goods in transit can take a bit of time and effort because you might need to involve the police or other law enforcement, and that requires giving them significant and detailed information."



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