The pandemic has disrupted almost all major industries—and retail is no exception. From global supply chain issues to driver shortages to manufacturing delays, retailers have had to adapt to a multitude of challenges leading up to the current holiday shopping season. In this episode of Perfect Balance: An Advertising Law Podcast, host Po Yi is joined by Manatt’s Kalon Gutierrez and Jen Millard, managing directors in our digital and technology consulting practice, who have extensive experience leading marketing, business development and retail operations across a variety of major brands and retailers. Po, Kalon and Jen discuss the issues and opportunities facing retailers and advertisers this holiday season, including global supply chain and shipping logistics, inventory management, and halo and digital advertising strategies, in addition to tips for success in the current environment.
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