Advertising Law

Manatt Attorneys Take Center Stage at Leading Industry Events

Editors: Linda A. Goldstein | Jeffrey S. Edelstein | Marc Roth

59th Annual Antitrust Spring Meeting

American Bar Association’s Section of Antitrust Law
March 30 – April 1, 2011
Washington, DC

With consumer protection and antitrust ranking high on the list of regulatory and enforcement priorities, it’s crucial to stay ahead of the newest developments in these areas. To this end, the ABA Section of Antitrust Law is ramping up for its 59th Annual Antitrust Spring Meeting, bringing together a top-ranked faculty of government enforcers, practitioners, in-house counsel, economists and academics from around the globe. The roster of speakers includes Justice Antonin Scalia and Bryan Gardner, authors of Making Your Case: The Art of Persuading Judges, who will deliver a presentation focused on writing winning antitrust briefs.

On March 30, 2011, Linda A. Goldstein, Chair of Manatt’s Advertising, Marketing & Media Division, will join forces with her esteemed panelists – Heather Hippsley (Assistant Director, Division of Advertising Practices of the FTC’s Bureau of Consumer Protection) and Magnolia Mansourkia Mobley (Chief Privacy Counsel for Verizon Communications, Inc.) – to present on the topic of “Fundamentals – Consumer Protection.” They will explore the basics of consumer protection law, including false and deceptive advertising, promotions marketing law, and privacy and data security.

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Advanced Legal Summit on Food & Beverage Marketing & Advertising

American Conference Institute
March 31 – April 1, 2011
Washington, DC

The FDA and FTC have clearly set their sights on scrutinizing the food and beverage industries during 2011. In light of this emerging development, ACI will hold its first-ever Legal Summit on Food & Beverage Marketing & Advertising from March 31 – April 1, 2011, in Washington, DC. To explore the types of evidence needed to meet FDA and FTC expectations for food and beverage product claims, and the role consumer perception plays in food advertising, Linda A. Goldstein will moderate a panel titled “Claim Substantiation: Navigating the Intersection of FDA & FTC Oversight Over Food Labeling and Advertising Claims.” The panelists joining Linda include Timothy Ernst (Vice President and Associate General Counsel, Del Monte Foods) and Denise Gough (Vice President, Legal Affairs, for Scripps Networks).

To help companies prepare for developments with respect to food product claims and regulatory requirements, Manatt partner Ivan Wasserman will moderate a panel titled “Knowing What Can and Cannot Be Said When Making Specific Food Product Claims: How to Ensure Compliant Health, Nutrition, Benefit, Function and Mental Performance Claims.” The panel will comprise Vincent de Jesus (Nutritionist for the Office of Nutrition, Labeling and Dietary Supplements, Center for Food Safety and Applied Nutrition of the FDA) and Kevin Goldberg (Vice President and General Counsel for Nestlé Nutrition).

NOTE: Be sure to take advantage of Manatt’s friend-of-the-firm discount by using the code provided in the registration materials available here.

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“Game Changer” -- PMA Annual Marketing Conference

Promotion Marketing Association
April 5-6, 2011
Chicago, IL

New media platforms such as mobile phones and social networking sites have become essential components of companies’ marketing strategies. While exciting, the ever-changing technological environment means that potential legal and brand reputational issues are never constant.

On April 5, 2011, Linda A. Goldstein will lead a session titled, “Social Media/Mobile Marketing: Are You Prepared?” in which she will explore social media policy guidelines and concrete risk mitigation strategies, as well as provide actual case studies illustrating the most recent developments.

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Navigating the New Risks in Mobile Technology, Social Media, Electronic Records and Privacy

Practising Law Institute
April 7-8, 2011 and May 16-17, 2011
New York, NY and San Francisco, CA

With the digital landscape rapidly changing, there is a constant need to stay in front of the potential risks and challenges this technology can present. The Practising Law Institute will host two separate seminars on April 7-8, 2011 (in New York) and May 16-17, 2011 (in San Francisco) to offer practical guidance on a host of issues relating to information technology law, including new technologies advertisers and marketers are using to promote their products and services.

Manatt partner Marc Roth will lead a presentation titled “Advertising with Technology,” with his co-panelists, Lesley Fair (Bureau of Consumer Protection, Federal Trade Commission), Cheryl Givner (Senior Vice President and Managing Counsel, Worldwide Marketing & Core Products, MasterCard), and Ted Lazarus (Senior Counsel, Google, Inc.). The panelists will address advertising issues and best practices for social media, and endorsement and testimonial regulatory guidelines. They will also delve into the hot topic of using geo-location marketing to reach potential customers.

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Advanced Licensing Agreements 2011

Practising Law Institute
March 24-25, 2011 and April 27-28, 2011
New York, NY and Chicago, IL

Practising Law Institute’s two upcoming seminars on Advanced Licensing Agreements will take a close look at technology-based transactions and the thorny issues that may arise in drafting and negotiating IP licenses, focusing on offering industry-specific best practices for areas such as software, entertainment and life sciences.

Manatt partner Ken Kaufman will participate in back-to-back sessions: “Copyright, Content and Trademark Licensing” followed by “Analysis of a Content License Agreement.” He will be joined by an impressive roster of panelists in both presentations, including Tucker McCrady (Associate Counsel, Digital Legal Affairs, Warner Music Group), in addressing the impact of digital distribution and media on licensing issues, considerations in trademark and brand licensing, structuring IP rights allocation and negotiating multimedia rights.

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