Healthcare firms, like companies in all industries, are constantly seeking ways to communicate with consumers quickly and efficiently. As the use of and reliance on portable technology increases, communicating important information to consumers via their most trusted device- their mobile phone-becomes a serious compliance challenge. At the intersection of communicating health-related information to consumers on their devices and in their homes on the one hand and protecting their privacy rights on the other, are two federal laws that need to be carefully navigated, as the waters between them, remain uncharted and dangerous.
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